Custom Search
Tuesday, June 10, 2008
Why Write an eBook?
It's not true that everything that has been said hasalready been written. Since that unfortunate axiomcame into use, the whole universe has changed.Technology has changed, ideas have changed, and themindsets of entire nations have changed.
The fact is that this is the perfect time to write anebook. What the publishing industry needs are peoplewho can tap into the world as it is today - innovativethinkers who can make the leap into the new millenniumand figure out how to solve old problems in a new way.Ebooks are a new and powerful tool for originalthinkers with fresh ideas to disseminate informationto the millions of people who are struggling to figureout how to do a plethora of different things.
Let's say you already have a brilliant idea, and theknowledge to back it up that will enable you to writean exceptional ebook. You may be sitting at yourcomputer staring at a blank screen wondering, "Why?Why should I go through all the trouble of writing myebook when it's so impossible to get anythingpublished these days?
Well, let me assure you that publishing an ebook isentirely different than publishing a book in print.Let's look at the specifics of how the print and cyberpublishing industry differ, and the many reasons whyyou should take the plunge and get your fingerstapping across those keyboards!
Submitting a print book to conventional publishinghouses or to agents is similar to wearing a hair shirt24/7. No matter how good your book actually is, or howmany critique services and mentor writers have toldyou that "you've got what it takes," your submittedmanuscript keeps coming back to you as if it is aboomerang instead of a valuable mine of information.
Perhaps, in desperation, you've checked outself-publishing and found out just how expensive aventure it can be. Most "vanity presses" requireminimal print runs of at least 500 copies, and eventhat amount will cost you thousands of dollars. Somepresses' minimal run starts at 1,000 to 2,000 copies.And that's just for the printing and binding. Add indistribution, shipping, and promotional costs and -well, you do the math. Even if you wanted to go thisroute, you may not have that kind of money to risk.
Let's say you already have an Internet business with aquality website and a quality product. An ebook is oneof the most powerful ways to promote your businesswhile educating people with the knowledge you alreadypossess as a business owner of a specific product orservice.
The fact is that this is the perfect time to write anebook. What the publishing industry needs are peoplewho can tap into the world as it is today - innovativethinkers who can make the leap into the new millenniumand figure out how to solve old problems in a new way.Ebooks are a new and powerful tool for originalthinkers with fresh ideas to disseminate informationto the millions of people who are struggling to figureout how to do a plethora of different things.
Let's say you already have a brilliant idea, and theknowledge to back it up that will enable you to writean exceptional ebook. You may be sitting at yourcomputer staring at a blank screen wondering, "Why?Why should I go through all the trouble of writing myebook when it's so impossible to get anythingpublished these days?
Well, let me assure you that publishing an ebook isentirely different than publishing a book in print.Let's look at the specifics of how the print and cyberpublishing industry differ, and the many reasons whyyou should take the plunge and get your fingerstapping across those keyboards!
Submitting a print book to conventional publishinghouses or to agents is similar to wearing a hair shirt24/7. No matter how good your book actually is, or howmany critique services and mentor writers have toldyou that "you've got what it takes," your submittedmanuscript keeps coming back to you as if it is aboomerang instead of a valuable mine of information.
Perhaps, in desperation, you've checked outself-publishing and found out just how expensive aventure it can be. Most "vanity presses" requireminimal print runs of at least 500 copies, and eventhat amount will cost you thousands of dollars. Somepresses' minimal run starts at 1,000 to 2,000 copies.And that's just for the printing and binding. Add indistribution, shipping, and promotional costs and -well, you do the math. Even if you wanted to go thisroute, you may not have that kind of money to risk.
Let's say you already have an Internet business with aquality website and a quality product. An ebook is oneof the most powerful ways to promote your businesswhile educating people with the knowledge you alreadypossess as a business owner of a specific product orservice.
Search Engine Keywords Selection
Search engines are the vehicles that drive potentialcustomers to your websites. But in order for visitors toreach their destination - your website - you need toprovide them with specific and effective signs that willdirect them right to your site. You do this by creatingcarefully chosen keywords.
Think of the right keywords as the Open Sesame! of theInternet. Find the exactly right words or phrases, andpresto! hoards of traffic will be pulling up to your frontdoor. But if your keywords are too general or tooover-used, the possibility of visitors actually making itall the way to your site - or of seeing any real profitsfrom the visitors that do arrive - decreases dramatically.
Your keywords serve as the foundation of your marketingstrategy. If they are not chosen with great precision, nomatter how aggressive your marketing campaign may be, theright people may never get the chance to find out about it.So your first step in plotting your strategy is to gatherand evaluate keywords and phrases.
You probably think you already know EXACTLY the right wordsfor your search phrases. Unfortunately, if you haven'tfollowed certain specific steps, you are probably WRONG.It's hard to be objective when you are right in the centerof your business network, which is the reason that you maynot be able to choose the most efficient keywords from theinside. You need to be able to think like your customers.And since you are a business owner and not the consumer,your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list ofpotential search words and phrases yourself, ask for wordsfrom as many potential customers as you can. You will mostlikely find out that your understanding of your businessand your customers' understanding is significantlydifferent.
The consumer is an invaluable resource. You will find thewords you accumulate from them are words and phrases youprobably never would have considered from deep inside thetrenches of your business.
Only after you have gathered as many words and phrases fromoutside resources should you add your own keyword to thelist. Once you have this list in hand, you are ready forthe next step: evaluation.
The aim of evaluation is to narrow down your list to asmall number of words and phrases that will direct thehighest number of quality visitors to your website. By"quality visitors" I mean those consumers who are mostlikely to make a purchase rather than just cruise aroundyour site and take off for greener
Think of the right keywords as the Open Sesame! of theInternet. Find the exactly right words or phrases, andpresto! hoards of traffic will be pulling up to your frontdoor. But if your keywords are too general or tooover-used, the possibility of visitors actually making itall the way to your site - or of seeing any real profitsfrom the visitors that do arrive - decreases dramatically.
Your keywords serve as the foundation of your marketingstrategy. If they are not chosen with great precision, nomatter how aggressive your marketing campaign may be, theright people may never get the chance to find out about it.So your first step in plotting your strategy is to gatherand evaluate keywords and phrases.
You probably think you already know EXACTLY the right wordsfor your search phrases. Unfortunately, if you haven'tfollowed certain specific steps, you are probably WRONG.It's hard to be objective when you are right in the centerof your business network, which is the reason that you maynot be able to choose the most efficient keywords from theinside. You need to be able to think like your customers.And since you are a business owner and not the consumer,your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list ofpotential search words and phrases yourself, ask for wordsfrom as many potential customers as you can. You will mostlikely find out that your understanding of your businessand your customers' understanding is significantlydifferent.
The consumer is an invaluable resource. You will find thewords you accumulate from them are words and phrases youprobably never would have considered from deep inside thetrenches of your business.
Only after you have gathered as many words and phrases fromoutside resources should you add your own keyword to thelist. Once you have this list in hand, you are ready forthe next step: evaluation.
The aim of evaluation is to narrow down your list to asmall number of words and phrases that will direct thehighest number of quality visitors to your website. By"quality visitors" I mean those consumers who are mostlikely to make a purchase rather than just cruise aroundyour site and take off for greener
get all the things u need !!!!!!!
1 Naukri.com
2 TimesJobs.com
3 JobsAhead.com
4 JobStreet.com
5 CareerIndia.com
6 Jobs.net
7 CareerKhaza.com
8 IndianJobSite.com
9 Naukri2000.com
10 India Jobs
11 JobKhoj.com
12 jobsbazaar.com
13 india-2000.itgo.com
14 bharatcareers.com
15 jobsdb.com
16 careerage.com
17 AllindiaJobs.com
18 freshersworld.com
22 groovyjobs.com2
3 jobs.asiaco.com
24 Job Listings
25 indianparttimejobs.com
26 accessenterprises.com
27 career1000.com
28 Alltimejobs.com
29 Careermosaicindia.com30 Dice.com-Tech jobs
2 TimesJobs.com
3 JobsAhead.com
4 JobStreet.com
5 CareerIndia.com
6 Jobs.net
7 CareerKhaza.com
8 IndianJobSite.com
9 Naukri2000.com
10 India Jobs
11 JobKhoj.com
12 jobsbazaar.com
13 india-2000.itgo.com
14 bharatcareers.com
15 jobsdb.com
16 careerage.com
17 AllindiaJobs.com
18 freshersworld.com
22 groovyjobs.com2
3 jobs.asiaco.com
24 Job Listings
25 indianparttimejobs.com
26 accessenterprises.com
27 career1000.com
28 Alltimejobs.com
29 Careermosaicindia.com30 Dice.com-Tech jobs
Search Engine Keywords Selection
Search engines are the vehicles that drive potentialcustomers to your websites. But in order for visitors toreach their destination - your website - you need toprovide them with specific and effective signs that willdirect them right to your site. You do this by creatingcarefully chosen keywords.
Think of the right keywords as the Open Sesame! of theInternet. Find the exactly right words or phrases, andpresto! hoards of traffic will be pulling up to your frontdoor. But if your keywords are too general or tooover-used, the possibility of visitors actually making itall the way to your site - or of seeing any real profitsfrom the visitors that do arrive - decreases dramatically.
Your keywords serve as the foundation of your marketingstrategy. If they are not chosen with great precision, nomatter how aggressive your marketing campaign may be, theright people may never get the chance to find out about it.So your first step in plotting your strategy is to gatherand evaluate keywords and phrases.
You probably think you already know EXACTLY the right wordsfor your search phrases. Unfortunately, if you haven'tfollowed certain specific steps, you are probably WRONG.It's hard to be objective when you are right in the centerof your business network, which is the reason that you maynot be able to choose the most efficient keywords from theinside. You need to be able to think like your customers.And since you are a business owner and not the consumer,your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list ofpotential search words and phrases yourself, ask for wordsfrom as many potential customers as you can. You will mostlikely find out that your understanding of your businessand your customers' understanding is significantlydifferent.
The consumer is an invaluable resource. You will find thewords you accumulate from them are words and phrases youprobably never would have considered from deep inside thetrenches of your business.
Only after you have gathered as many words and phrases fromoutside resources should you add your own keyword to thelist. Once you have this list in hand, you are ready forthe next step: evaluation.
The aim of evaluation is to narrow down your list to asmall number of words and phrases that will direct thehighest number of quality visitors to your website. By"quality visitors" I mean those consumers who are mostlikely to make a purchase rather than just cruise aroundyour site and take off for greener pastures. In evaluatingthe effectiveness of keywords, bear in mind three elements:popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is anobjective quality. The more popular your keyword is, themore likely the chances are that it will be typed into asearch engine which will then bring up your URL.
Think of the right keywords as the Open Sesame! of theInternet. Find the exactly right words or phrases, andpresto! hoards of traffic will be pulling up to your frontdoor. But if your keywords are too general or tooover-used, the possibility of visitors actually making itall the way to your site - or of seeing any real profitsfrom the visitors that do arrive - decreases dramatically.
Your keywords serve as the foundation of your marketingstrategy. If they are not chosen with great precision, nomatter how aggressive your marketing campaign may be, theright people may never get the chance to find out about it.So your first step in plotting your strategy is to gatherand evaluate keywords and phrases.
You probably think you already know EXACTLY the right wordsfor your search phrases. Unfortunately, if you haven'tfollowed certain specific steps, you are probably WRONG.It's hard to be objective when you are right in the centerof your business network, which is the reason that you maynot be able to choose the most efficient keywords from theinside. You need to be able to think like your customers.And since you are a business owner and not the consumer,your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list ofpotential search words and phrases yourself, ask for wordsfrom as many potential customers as you can. You will mostlikely find out that your understanding of your businessand your customers' understanding is significantlydifferent.
The consumer is an invaluable resource. You will find thewords you accumulate from them are words and phrases youprobably never would have considered from deep inside thetrenches of your business.
Only after you have gathered as many words and phrases fromoutside resources should you add your own keyword to thelist. Once you have this list in hand, you are ready forthe next step: evaluation.
The aim of evaluation is to narrow down your list to asmall number of words and phrases that will direct thehighest number of quality visitors to your website. By"quality visitors" I mean those consumers who are mostlikely to make a purchase rather than just cruise aroundyour site and take off for greener pastures. In evaluatingthe effectiveness of keywords, bear in mind three elements:popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is anobjective quality. The more popular your keyword is, themore likely the chances are that it will be typed into asearch engine which will then bring up your URL.
Paid URL Inclusion
Advertising your services or products on the Internet isboth extremely effective and extremely competitive. Thereare several ways to go about attracting traffic to yourwebsite; Pay-Per-Click is one of the options you can choosefrom, along with developing an SEO, or search engineoptimization campaign. Both pay-per-click and SEO aretargeted to get your website placed as close to the top ofsearch engine results as possible. One of the differencesis that it takes minutes to set up a pay-per-click campaignversus months for a good SEO campaign.
Pay-Per-Click is a simple type of paid advertising thatmost search engines, including some of the largest ones,now offer. It requires a bid for a "per-click" basis, whichtranslates to your company paying the bid amount every timethe search engine directs a visitor to your site. There isthe added bonus that when a per-click site sends yourwebsite traffic, your site often appears in the results ofother prevalent search engines.
As with all marketing campaigns, there are advantages anddisadvantages. If you understand the process and monitoryour pay-per-click campaign frequently, it can be veryeffective. One of the greatest advantages is that you neverhave to tweak your web pages to change your position insearch engine results, as you must do in a typical SEOcampaign. What you do have to do in a pay-per-clickcampaign is pay a fee.
Another advantage is the simplicity of the pay-per-clickprocess. You just bid and you're up and running. It doesn'tdemand any specific technical knowledge, though the moreyou know about search engines and keywords, the easier -and more effective - the process will be.
The downside is that pay-per-click is essentially a biddingwar. A higher bid than yours will lower your position onsearch engine results. This means that you will have toraise your bid to regain your position - which canobviously become quite expensive, especially if you arebidding on a popular keyword.
In order to determine if pay-per-click is a cost effectiveform of marketing for your business, you must do somecomputing to figure out how much each visitor to your siteis worth. You can compute this value by dividing the profityou make on your website over a given period of time by thetotal number of visitors for that same time period. Forexample, if your site made $5,000 in profits and there were2,5000 hits, each visitor would be theoretically worth 50cents. The basic formula is profits divided by visitors.
The figure of 50 cents per visitor is the point at whichyour business breaks even. The idea, of course, is to showa profit, not to merely cover your costs. Therefore, youare aiming at a figure less than 50 cents per click.
Be aware that the most popular keywords often costconsiderably more than 50 cents a click. The only wayaround this is to bid less for these phrases or you will bepaying too much for each individual hit.
The key (pun intended) to success is to learn everythingyou can about search engine keyword research. The good newsis there isn't a limit to the amount of keywords you canadd to your bid because additional keywords do not addadditional cost. This translates into a lot less hassle foryou because there is no need to optimize your site to indexa particular set of keywords.
Pay-Per-Click is a simple type of paid advertising thatmost search engines, including some of the largest ones,now offer. It requires a bid for a "per-click" basis, whichtranslates to your company paying the bid amount every timethe search engine directs a visitor to your site. There isthe added bonus that when a per-click site sends yourwebsite traffic, your site often appears in the results ofother prevalent search engines.
As with all marketing campaigns, there are advantages anddisadvantages. If you understand the process and monitoryour pay-per-click campaign frequently, it can be veryeffective. One of the greatest advantages is that you neverhave to tweak your web pages to change your position insearch engine results, as you must do in a typical SEOcampaign. What you do have to do in a pay-per-clickcampaign is pay a fee.
Another advantage is the simplicity of the pay-per-clickprocess. You just bid and you're up and running. It doesn'tdemand any specific technical knowledge, though the moreyou know about search engines and keywords, the easier -and more effective - the process will be.
The downside is that pay-per-click is essentially a biddingwar. A higher bid than yours will lower your position onsearch engine results. This means that you will have toraise your bid to regain your position - which canobviously become quite expensive, especially if you arebidding on a popular keyword.
In order to determine if pay-per-click is a cost effectiveform of marketing for your business, you must do somecomputing to figure out how much each visitor to your siteis worth. You can compute this value by dividing the profityou make on your website over a given period of time by thetotal number of visitors for that same time period. Forexample, if your site made $5,000 in profits and there were2,5000 hits, each visitor would be theoretically worth 50cents. The basic formula is profits divided by visitors.
The figure of 50 cents per visitor is the point at whichyour business breaks even. The idea, of course, is to showa profit, not to merely cover your costs. Therefore, youare aiming at a figure less than 50 cents per click.
Be aware that the most popular keywords often costconsiderably more than 50 cents a click. The only wayaround this is to bid less for these phrases or you will bepaying too much for each individual hit.
The key (pun intended) to success is to learn everythingyou can about search engine keyword research. The good newsis there isn't a limit to the amount of keywords you canadd to your bid because additional keywords do not addadditional cost. This translates into a lot less hassle foryou because there is no need to optimize your site to indexa particular set of keywords.
Increasing Link Popularity
Search engines are the gateway to the Internet; they arethe first tool that potential customers use to find theproducts and services they need. This is why linkpopularity is so imperative. If the customers do not findyour website, you have no possibilities of making anysales.
You're probably wondering what the blazes is popular abouta link! Well, in a word - plenty! Link popularity refers tothe ranking assigned to your website by the search engines,and it determines the ranking your page gets when keywordsare entered into a search engine. So, you're probablywondering, how do I make my link popular?
Search engines are discretionary, giving status and rankingto sites that have links to their pages from related,quality sites. It's a simple formula, but a very importantone. Google created the system, and now virtually all themost popular search engines employ it to rank your webpages in their indexes.
The more commonly used your keyword is, the harder it willbe to achieve link popularity, but without achieving thisstep, it is almost certain your site will never rank highlyon any search engine. But don't be discouraged; there aretried and true ways of achieving link popularity using themost competitive keywords.
There are a few things you should be aware of. The first isthat just linking up with a large number of other websiteswill not achieve link popularity. In fact, it may havequite the opposite effect. This is particularly true whenpertaining to websites that are nothing more than "linkfarms" - pages containing line after line of indiscriminatelinks. Search engines may aggressively discriminate againstyour website if you are associated with a link farm, sosteer clear of them!
The next thing to bear in mind is the quality of the siteyou are linking to. Never link to a page you havereservations about your visitors seeing. The last thing youwant your website to appear as is indiscriminate and cheap.Linking to sites of poor quality will only lessen your linkpopularity, if not completely destroy it.
So let's get to what you need to do to achieve supreme linkpopularity and improve your rankings to stellar status onall the popular search engines.
The first step, and the fastest way to get your foot in thedoor, is to get a listing in a popular directory, such asOpen Directory Project and Yahoo. If your site isbusiness-related, you will want to be listed on Yahoo, anddespite the fact that it will cost you around $300 a year,it will be money well spent. If your site isnon-commercial, the listing will be free, but it will taketime and follow-up to actually get it listed. OpenDirectory is gives you a free listing whether you arebusiness-related or non-commercial, but be prepared to makea lot of follow-up inquiries before you see your sitelisted.
You are aiming to get listed in the highest level ofappropriate category, and this just takes some commonsense. For example, if your company ships Alpaca wool froman Alpaca farm located in the middle of Nowhere, TinyState, do NOT submit your listing to "Retailers fromNowhere, Tiny State." BIG MISTAKE! All you have to do islook a little deeper - and submit your listing to the "FineAlpaca Wool" category. You will not only associate yourselfwith culture and quality, but you will be listed in anational category.
The next step after you have attained directory listings isto locate other quality sites that will increase your linkpopularity. Try to find sites that are in some way relatedto yours, so not only will your link popularity increase,but your customer base may also be expanded. You want toavoid your competitors and look for sites that are usefulto your site's visitors. Let's look at the Alpaca Wool siteexample. Linking up to a site that sells knitting supplieswould be helpful to your visitors, and the chances of theknitting supply site wanting to link up to your site arealso greater. By linking to a related site that will berelevant to your website's traffic, you are increasing bothof your site's business prospects - and both of your sites'link popularity.
Not all sites want to link to other sites, so you will haveto do some research when you are looking for possiblelinking partners. Google is an excellent starting place foryour search. Make sure you enter keywords that you thinkquality customers will also enter to find your own site.Remember, your criteria are quality, highly ranked,non-competing websites that have a links or resources page.Go to these sites and objectively assess them. Look at thequality of the product, the graphics, and the ease of use.Then check out the other sites they are linked to, anddetermine if your own site would fit in with the crowd.
When you decide you have found a good prospect, you mustset out to woo them. The first thing to do is to add a linkon your own links page to their site. This is an essentialfirst step; it shows good faith, and ups your chancessignificantly of their reciprocity. After you have addedtheir link, you must contact the webmaster of their site.Since this is almost always done by email, you want to makesure it is immediately clear that your message is not junkmail. This requires that you tell them right off the batthat you have added a link to their page on your site. Ahook like this almost always insures the reader will readon.
Next, be sure to be flattering and let them know how muchyou appreciate their website. Make sure you emphasize thatyou have actually visited their site, and that their siteis not just a random pick. Give them the address of yourlinks page, and ask them to check out the link forthemselves. It's a good idea to mention that they will notonly benefit from the increased traffic your website willdirect their way, but you will also increase their linkpopularity. Briefly, explain why link popularity is soessential, but do this in a sentence or two so you don'tsound like a professor! Finally, tell them you wouldgreatly appreciate if they would reciprocally add a link ontheir own links page to your website.
Go through this process with as many appropriate sites asyou can find, bearing in mind the criteria of quality andnon-competitiveness. After you have emailed all relevantsites, be sure to check these website frequently to see ifthey have added a link to your page. Give it about a month,and if no link appears, try another charming email. Thengive it another month, and if your site is still absentfrom their links page, it's time to remove their link fromyour own links page. The only time you want to pursue alink further than this is if you believe a site is crucialto your link popularity and your business needs. Justremember to keep all your communications complimentary andcordial.
Then set up a schedule to check your ranking in searchengines frequently to see if your link popularity hasimproved. This is not achievable in the blink of an eye. Itwill take some time and a good deal of work. There is noway around the labor-intensive quality of improving yourlink popularity, which is why search engines regard it withsuch importance.
By the way - make sure you have a beautiful, streamlinedsite or you will never persuade anyone to link up to you.Be prepared to keep plugging away at this process, as longas it takes, until you achieve link popularity stardom!
You're probably wondering what the blazes is popular abouta link! Well, in a word - plenty! Link popularity refers tothe ranking assigned to your website by the search engines,and it determines the ranking your page gets when keywordsare entered into a search engine. So, you're probablywondering, how do I make my link popular?
Search engines are discretionary, giving status and rankingto sites that have links to their pages from related,quality sites. It's a simple formula, but a very importantone. Google created the system, and now virtually all themost popular search engines employ it to rank your webpages in their indexes.
The more commonly used your keyword is, the harder it willbe to achieve link popularity, but without achieving thisstep, it is almost certain your site will never rank highlyon any search engine. But don't be discouraged; there aretried and true ways of achieving link popularity using themost competitive keywords.
There are a few things you should be aware of. The first isthat just linking up with a large number of other websiteswill not achieve link popularity. In fact, it may havequite the opposite effect. This is particularly true whenpertaining to websites that are nothing more than "linkfarms" - pages containing line after line of indiscriminatelinks. Search engines may aggressively discriminate againstyour website if you are associated with a link farm, sosteer clear of them!
The next thing to bear in mind is the quality of the siteyou are linking to. Never link to a page you havereservations about your visitors seeing. The last thing youwant your website to appear as is indiscriminate and cheap.Linking to sites of poor quality will only lessen your linkpopularity, if not completely destroy it.
So let's get to what you need to do to achieve supreme linkpopularity and improve your rankings to stellar status onall the popular search engines.
The first step, and the fastest way to get your foot in thedoor, is to get a listing in a popular directory, such asOpen Directory Project and Yahoo. If your site isbusiness-related, you will want to be listed on Yahoo, anddespite the fact that it will cost you around $300 a year,it will be money well spent. If your site isnon-commercial, the listing will be free, but it will taketime and follow-up to actually get it listed. OpenDirectory is gives you a free listing whether you arebusiness-related or non-commercial, but be prepared to makea lot of follow-up inquiries before you see your sitelisted.
You are aiming to get listed in the highest level ofappropriate category, and this just takes some commonsense. For example, if your company ships Alpaca wool froman Alpaca farm located in the middle of Nowhere, TinyState, do NOT submit your listing to "Retailers fromNowhere, Tiny State." BIG MISTAKE! All you have to do islook a little deeper - and submit your listing to the "FineAlpaca Wool" category. You will not only associate yourselfwith culture and quality, but you will be listed in anational category.
The next step after you have attained directory listings isto locate other quality sites that will increase your linkpopularity. Try to find sites that are in some way relatedto yours, so not only will your link popularity increase,but your customer base may also be expanded. You want toavoid your competitors and look for sites that are usefulto your site's visitors. Let's look at the Alpaca Wool siteexample. Linking up to a site that sells knitting supplieswould be helpful to your visitors, and the chances of theknitting supply site wanting to link up to your site arealso greater. By linking to a related site that will berelevant to your website's traffic, you are increasing bothof your site's business prospects - and both of your sites'link popularity.
Not all sites want to link to other sites, so you will haveto do some research when you are looking for possiblelinking partners. Google is an excellent starting place foryour search. Make sure you enter keywords that you thinkquality customers will also enter to find your own site.Remember, your criteria are quality, highly ranked,non-competing websites that have a links or resources page.Go to these sites and objectively assess them. Look at thequality of the product, the graphics, and the ease of use.Then check out the other sites they are linked to, anddetermine if your own site would fit in with the crowd.
When you decide you have found a good prospect, you mustset out to woo them. The first thing to do is to add a linkon your own links page to their site. This is an essentialfirst step; it shows good faith, and ups your chancessignificantly of their reciprocity. After you have addedtheir link, you must contact the webmaster of their site.Since this is almost always done by email, you want to makesure it is immediately clear that your message is not junkmail. This requires that you tell them right off the batthat you have added a link to their page on your site. Ahook like this almost always insures the reader will readon.
Next, be sure to be flattering and let them know how muchyou appreciate their website. Make sure you emphasize thatyou have actually visited their site, and that their siteis not just a random pick. Give them the address of yourlinks page, and ask them to check out the link forthemselves. It's a good idea to mention that they will notonly benefit from the increased traffic your website willdirect their way, but you will also increase their linkpopularity. Briefly, explain why link popularity is soessential, but do this in a sentence or two so you don'tsound like a professor! Finally, tell them you wouldgreatly appreciate if they would reciprocally add a link ontheir own links page to your website.
Go through this process with as many appropriate sites asyou can find, bearing in mind the criteria of quality andnon-competitiveness. After you have emailed all relevantsites, be sure to check these website frequently to see ifthey have added a link to your page. Give it about a month,and if no link appears, try another charming email. Thengive it another month, and if your site is still absentfrom their links page, it's time to remove their link fromyour own links page. The only time you want to pursue alink further than this is if you believe a site is crucialto your link popularity and your business needs. Justremember to keep all your communications complimentary andcordial.
Then set up a schedule to check your ranking in searchengines frequently to see if your link popularity hasimproved. This is not achievable in the blink of an eye. Itwill take some time and a good deal of work. There is noway around the labor-intensive quality of improving yourlink popularity, which is why search engines regard it withsuch importance.
By the way - make sure you have a beautiful, streamlinedsite or you will never persuade anyone to link up to you.Be prepared to keep plugging away at this process, as longas it takes, until you achieve link popularity stardom!
Subscribe to:
Posts (Atom)
.jpg)